The packaging Arena, CTF - Service Research Centre, Department of Chemical Engineering - latter to Karlstad University - and Broby Grafiska Education work together in a interdisciplinary project. The project is a part of the PPPII project which is operated by Broby Grafiska Education. The project is perfomed by Linda Stolpe and Oskar Hörnqvist - student from Packaging Design and Graphical Media Production, both AVET (Advanced Vocational Education and Training) programmes at Broby Grafiska Education.



Printing with multiple colours make demands on the printer to aviod print errors such as misregister and differences in hue. Suppose that the packaging to be printed is a well-known trademark, thus a product with well-known and well-defined appearence - how will the consumer react if a print error is implemented on the packaging? Which print error causes highest/lowest disturbance at the point of purchase? Which package is the consumer willing to buy in spite of print error? At which limit is the print error much too large for purchase and the consumer picks another product?

These are questions to be answered in the project. Eye-tracker and questionaires are used for evaluation of consumer behavior at the point of purchase. The investigations are performed in situ in a public supermarket.



Johanna Johnsson
Research Engineer
PhD in Chemical Engineering

Right now Broby Grafiska is showing a movie on all monitors at World Expo in Shanghai



Rickard Lindqvist and Anna-Clara Einarsson

Broby Grafiska together with Invest in Sweden and The Packaging Arena is exhibiting at Beijing International Packaging Exhibition.
Rickard Lindqvist and Anna-Clara Einarsson shows and informs about our project Packaging Print Park II during the exhibition.









Rickard Lindqvist and Anna-Clara Einarsson

If you are looking for an education where you can study communication, information, PR, advertising and web at the sector of media at University level, you now have a chance to make this wish come true. Broby Grafiska now has authority to teach a one-year further education starting both this and next fall. Participating that education you will be able to create concepts and ideas for campaigns in many media’s, where you in key position can lead and strategically plan your choice of media channels to communicate a message – a very important function in the noise of media today! The name of the course is "Cross Media".

Ronny Eriksson
Project Manager